Rooted in product.

Obsessed with

helping founders win. 

BUILDING THE NEXT

ICONIC BRAND 

A fractional consultant and product developer for fashion, beauty, and lifestyle brands. After 12+ years working behind the scenes building multimillion dollar launches for celebrities, influencers, and emerging brands, I help founders bring their ideas to life with clarity, creativity, and strategy.

Whether you're building a product line from scratch or scaling what's already working, I’m here to help you build something iconic and actually profitable.

Past projects include Sephora rollouts, sold out DTC drops, and launches backed by private equity, creators, and everyday founders with big ideas.

let's talk about your brand →

$49M+ Client Revenue

•

150+ Successful Launches

•

$49M+ Client Revenue • 150+ Successful Launches •

Brands WeLove Working With

  • Passionate founders ready to turn ideas into impact.

  • First-time creators and seasoned entrepreneurs alike.

  • Hands-on but eager for expert guidance to avoid overwhelm.

  • Indie brands, celebrity founders, and PE-backed companies.

  • Committed to building meaningful, scalable product brands.

let's work together

Our Philosophy

  • Building a product line should be exciting not overwhelming.

  • Iconic products come from clear strategy + authentic storytelling.

  • I blend industry expertise with a hands-on, founder-first approach.

  • Focus on what matters to bring your vision to market with confidence.