Partnered with Ouidad to expand their legacy brand into the high-performance hair accessories market. Leveraged 40+ years of expertise to develop durable, innovative products addressing unmet needs for curly hair. Supported multiple brands within their portfolio to drive growth and innovation.

HIGHLIGHTS:
– Conducted market research to identify accessory opportunities
– Engineered durable, performance-driven hair accessories
– Developed detailed tech packs, packaging, and product design
– Managed sourcing, logistics, and 3PL for seamless launches
– Optimized internal team processes for future product rollouts