Built Vayra into a premium essentials brand with a sharp focus on quality and profitability. Led sourcing, development, and cost optimization to bring Skims-inspired basics to market, reducing COGs by over half without compromising design.

HIGHLIGHTS:
– Developed and scaled an efficient supply chain
– Sourced and tested prototypes to ensure fit and feel
– Achieved a 52% reduction in cost of goods for stronger margins
– Built a foundation for long-term growth in the competitive activewear space