Inzy Brand
From Idea to Elevated Loungewear Launch:
Inzy is an elevated loungewear brand created for influencer Tia Booth.
INDUSTRY: Loungewear
PROJECT SCOPE: Full Service Brand + Product Development
Project Overview
The Results
THE STRATEGY
Built a loungewear brand around the founder’s lifestyle and influence, positioning it as high-quality and size-inclusive with a strong emotional connection. Led the full go-to-market plan — from sourcing and supply chain setup to product development, inventory planning, and launch strategy.
THE CREATIVE VISION
Designed custom silhouettes with elevated details like embroidery, soft-yet-structured materials, and inclusive fit. Developed a cohesive brand identity that blends comfort, confidence, and understated luxury at an accessible price point.
THE PURPOSE
To offer thoughtfully made, effortlessly cool loungewear that feels as good as it looks — proving you don’t have to sacrifice quality or style for inclusivity or affordability.
