Brought Phoebe’s Diary to life with a luxe lip gloss collection that pairs skincare benefits with bold, playful energy. Custom formulated from scratch, this line delivers high performance formulas and influencer worthy packaging.

HIGHLIGHTS:
– Conducted market research to uncover whitespace in lip care
– Developed high-quality custom formulations with unique scents
– Created a strong brand identity and product assortment
– Managed end-to-end development and launch execution
– Supported campaign and PR strategy to drive awareness