Built a luxury pajama line from the ground up, turning a vision into a $10M+ brand. Led design, development, and go to market strategy from concept to logistics, resulting in a sellout launch and celebrity/influencer adoption.

HIGHLIGHTS:
– Conducted market research and brand positioning
– Planned the line and developed all product/packaging
– Vetted supply chain, managed production, and tech packs
– Oversaw campaign direction and logistics setup
– Trained client’s internal team for long-term success